Kenneth MacKinnons Masculinity in the Movies

Presentation Masculinity power ruled the film business during the late twentieth century. The film business utilized manliness to delineate courage since many film stars, for example, Sylvester Stallone, Arnold Schwarzenegger, Bruce Willis, and numerous others were male. â€Å"The worry in these films on physical size, quality, and the capacity to utilize savagery viably proposed that manly personality was being connected with the utilization of the body as an instrument of intensity and control†¦Ã¢â‚¬  (Mackinnon 290).Advertising We will compose a custom exposition test on Kenneth MacKinnon‘s ‘Masculinity in the Movies’ explicitly for you for just $16.05 $11/page Learn More The strength of male stars in the motion pictures and portrayal of bravery from a manly point of view has formed impression of manliness in the Western culture. To prop his contention, Kenneth Mackinnon investigated film kinds, explicit motion pictures, and the film stars that give huge confirmations, which bolster the assorted variety of manliness pictures that have formed manly character in the Western culture over a significant stretch. Film Genres The activity motion pictures, for example, Raiders of the Lost Ark, Terminator, Die Hard, among other mainstream activity motion pictures advanced chivalry by depending upon physical quality and intensity of manliness. Activity films center around the chivalrous capacities of the entertainers while disregarding issues of women's liberation, sentiment, marriage, and family. Mackinnon contends that, â€Å"if love for the family and female accomplices in sentiment is exhibited and upheld, that kind of affection is less passionate connecting with than the hero’s affections for his sidekick† (291). In the activity motion pictures, gallant exercises are foremost in that, different activities or female issues simply supplement the extent of the film comparative with the real world. James Bond and John Ramboâ₠¬â„¢s motion pictures will in general depict that womanliness influences manliness, and in this way debilitates the status of courage. At the point when James Bond included a lady in his film, his courageous capacity debilitated as he sidelined brave exercises and concentrated on delight. John Rambo then again constrained his contact with ladies by remaining in seclusion to focus on the manly powers that characterize Western bravery. In war films, male strength reflects attributes of skilled warriors with chivalrous characteristics. The military train young men to become officers by disengaging them from females and causing them to experience thorough preparing that builds their manliness to separate them from gentility. Common warrior must concentrate on procuring gallant abilities and maintain a strategic distance from outside impacts that are distractive. Slasher and Illness films depict that manliness is progressively defenseless against viciousness and AIDS individually when co ntrasted with womanliness; thus, guys experience numerous instances of death.Advertising Looking for paper on craftsmanship and structure? How about we check whether we can support you! Get your first paper with 15% OFF Learn More The games and parody films further show the perfect manliness as far as parenthood. Field of Dreams film isn't just about baseball, â€Å"it includes an arrival to perfect parenthood †¦the right now depreciated father must be recovered, along with his mindful nurturing power if men are to recapture their potential† (Mackinnon 296). The New Bad Future film moves the possibility of manliness into the utilization of machines and innovation. These motion pictures will in general show manliness as being able to tame and control the universe. Explicit motion pictures glorify men and present them as sexual objects of heterosexuality. Explicit Movies The film, Born on the Fourth of July by Don Kunz presents manliness regarding customary gendered jobs o f Vietnamese. The film represents how manly mentalities pervade social, political, and strict circles in this manner molding the mastery of manliness in the general public. â€Å"The pre-Vietnam partition demonstrates the double resistances on which conventional manliness appears to rest: to win, others must be failures; to live, others must kick the bucket; to take care of business, others must be ladies or feminized† (Mackinnon 300). The Vietnamese customs characterized the gendered jobs that improved manliness and spoiled gentility. Carbon copies by David Cronenberg portrays crazy articulations of men in react to phallic frenzy while the Crying Game by Neil Jordan depicts the character of manliness regarding sex and governmental issues. The Crying Game portrays how the male centric society requests womanliness to be powerless to be reliant on solid manliness, which gives support. Richard Coward in The Full Monty film presents upheaval of manliness in the perspective on tho usand years. The film portrays the turned around jobs of manliness on the grounds that â€Å"†¦men’s jobs, especially with regards to enormous scope male repetition †¦ have left on another vocation as strippers for female crowds, and they have discovered that their one resource is the capacity to sell their bodies (Mackinnon 301). The film predicts how free lady impacts sexual orientation transformation and undermines manliness. Payment by Krin Gabard lifts Western manliness by delineating that a saint can't wed or become a family man since it decreases self-governance that befits legends. The capacity of a man to oppose marriage and become autonomous characterizes manliness and valor in Western culture. Film Stars Warren Betty is a film star who has negating sex observations. In spite of the fact that he presents characteristics of manliness, he is a lot of engaging womanliness. His indiscernible stand has made him a greater amount of female than manly suggesting that manliness can have directions of femininity.Advertising We will compose a custom exposition test on Kenneth MacKinnon‘s ‘Masculinity in the Movies’ explicitly for you for just $16.05 $11/page Learn More Clink Eastwood is another movie star who depicts extra-artistic manliness exercises. â€Å"Eastwood is regularly introduced regarding masochistic item, enduring torment and embarrassment, yet in addition establishing an object of the look †his exposed walk about the length of the prison near the start of Escape from Alcatraz† (Mackinnon 303). Since Eastwood removed himself from his family, he is portraying a component of chivalry in manliness. Ongoing film stars despite everything delineate perfect characteristics of manliness. In the Movie American Psycho, Patrick Bateman is a sequential executioner, a meandering and destitute man, with sexual relationship with ladies who are his casualties. â€Å"He has developed himself out of lustrous men†™s magazines, seeing himself as a specialist in the male design, preparing, eateries and the music† (Mackinnon 308). He speaks to manliness view of the Westerners. In the Billy Elliot film, Jamie Bell didn't follow his aspiration of turning into a ballet artist in case he become less manly or feminized on the grounds that the loss of manliness identifies with homosexuality. His folks dishearten him from turning into a ballet artist, which changes his perspective on manliness. This suggests conventional generalizations of manliness shape culture. End Kenneth Mackinnon’s manliness in the movies’ underscores how manliness in motion pictures has changed the Western culture, yet in addition all societies around the globe. To demonstrate his contention, Mackinnon investigated various types of motion pictures, explicit motion pictures and the characters of the film stars. In spite of the fact that manliness overwhelmed during 1960s and 1970s, womanliness issues rose i n 1980s that saw rise of call for sexual orientation equity. For a long time, manliness has been ruling film pictures yet right now, there is by all accounts an equivalent portrayal of womanliness and manliness in the general public. The innovative advances have empowered ladies to perform exercises until now held for men as it were. Works Cited MacKinnon, Kenneth. â€Å"Introduction to Communication Studies.† Masculinity in the Movies, (n.d): 289-311. This exposition on Kenneth MacKinnon‘s ‘Masculinity in the Movies’ was composed and presented by client Zackary L. to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; nonetheless, you should refer to it as needs be. You can give your paper here.

Westnile Disease essays

Westnile Disease articles About the Virus, the Disease, and Its Spread West Nile infection is spread by the chomp of a contaminated mosquito, and can taint individuals, ponies, numerous kinds of winged creatures, and some different creatures. The vast majority who become contaminated with West Nile infection will have either no side effects or just gentle ones. Be that as it may, on uncommon events, West Nile infection contamination can bring about serious and now and then deadly sicknesses. There is no proof to recommend that West Nile infection can be spread from individual to individual or from creature to individual. Diagram of West Nile Virus Updated Q: What are West Nile infection, West Nile fever, and West Nile encephalitis? A.West Nile Virus is a flavivirus normally found in Africa, West Asia, and the Middle East. It is firmly identified with St. Louis encephalitis infection found in the United States. The infection can contaminate people, winged animals, mosquitoes, ponies and some different vertebrates. West Nile fever is an instance of gentle infection in individuals, described by influenza like indications. West Nile fever ordinarily endures just a couple of days and doesn't seem to cause any drawn out wellbeing impacts. Progressively extreme malady because of an individual being tainted with this infection can be West Nile encephalitis, West Nile meningitis or West Nile meningoencephalitis. Encephalitis alludes to an irritation of the cerebrum, meningitis is an aggravation of the film around the mind and the spinal rope, and meningoencephalitis alludes to aggravation of the cerebrum and the layer encompassing it. Q. Where did West Nile infection originate from? A. West Nile infection has been usually found in people and feathered creatures and different vertebrates in Africa, Eastern Europe, West Asia, and the Middle East, however until 1999 had not recently been reported in the Western Hemisphere. It isn't known from where the U.S. infection started, however it is most firmly related hereditarily to strains found in the Middle East. Q. Truly, where has West Nile encephalit... <!

Sovereignty and Lycanthropy in The Duchess of Malfi - Literature Essay Samples

‘As one judge said to the other, â€Å"Be just, and if you can’t be just, be arbitrary.†Ã¢â‚¬â„¢ William Burroughs Agamben’s Homo Sacer begins thus: ‘The paradox of sovereignty consists in the fact the sovereign is, at the same time, outside and inside the juridical order.’ This liminal space of sovereignty is diagnosed by Carl Schmitt: ‘Authority proves that to produce law it need not be based on law.’ Agamben’s case in Homo Sacer is that the ‘inclusive exclusion’ that constitutes the sovereign’s legal status bears a striking similarity to a figure in Roman law who ‘may be killed and yet not sacrificed ’, the homo sacer, or as he appears in Germanic law, the Wolf-Man: ‘The sovereign is the one with respect to whom all men are potentially homines sacri, and homo sacer is the one with respect to whom all men act as sovereigns.’ It is with respect to Agamben’s theory of sovereignty that this essay will attempt to analyze the Wolf-Man of Webster’s The Duchess of Malfi, Ferdinand, whilst also attemptin g to map Webster’s critique of aristocracy by comparison with Nick Land’s analysis of the 15th century child murderer and noble, Gilles de Rais. ‘The foundation of sovereign power is to be sought not in the subjects’ free renunciation of their natural right but in the sovereigns preservation of his natural right to do anything to anyone.’ The natural right to which Agamben refers here is nothing less than sovereignty itself, which Agamben claims finds its origin in the Hobbesian state of nature, the war of all against all in which ‘man is a wolf to men’. Ferdinand reflects this in the curious lycanthropic analogy he draws between himself and his victims: ‘Bosola: Alas, how have these [the Duchess’ children] offended? / Ferdinand: The death of young wolves is never to be pitied’. Here we see Ferdinand, by his abuse of sovereignty, producing his own inhumanity in the dehumanization he inflicts, culminating in his total lycanthropisation and, ultimately, in his bringing about a microcosm of the Hobbesian state of nature through his mass-production of homines sacri in the chaot ic free-for-all of Act V. The only character in Act V who does not, in fact, employ either violence or deceit to achieve their ends is Antonio, who is killed by Bosola when Bosola immediately assumes he is an enemy (an almost reasonable assumption in the war of all against all). The following scene of mutual slaughter becomes almost farcically Hobbesian when Ferdinand attacks the Cardinal, assuming, unprovoked, that he is betrayed; ‘Ferdinand: The devil! My brother fight upon the adverse party! [He wounds the CARDINAL]’. The end of the play, however, seems to curiously diverge from this fervent critique of sovereignty when Delio announces that, by the installation of Antonio’s son as Duke, the social order is restored by bourgeois sovereignty: ‘Delio: These wretched eminent things leave no more fame behind em†¦ Integrity of life is fames best friend, which nobly, beyond death, shall crown the end.’ Webster’s case here seems to be not against sovereignty as such, but rather against the aristocratic juridical system alone. Whether Webster’s optimism towards bourgeois sovereignty is misguided is a matter we will return to later, but Webster’s distinction between the moral psychology of aristocratic and bourgeois sovereignty does, however, present us with another lens to view the lupine tendencies of our Duke through: the lens of Medieval warfare. In his essay ‘After the Law’ Nick Land seeks to present the case of Gilles de Rais through the fundamental disjunction between the bourgeois ‘relentless refusal of sumptuary consumption’ and the pre-modern ‘reckless militarism of the French aristocracy’. De Rais’ sumptuary habits aligned him firmly, even anachronistically, with his aristocratic heritage (‘Even by the standards of his times and rank, de Rais dissipated vast tranches of his wealth with abnormal extravagance’) , which Land connects to the aristocratic concept of sovereignty, quoting from Bataille: ‘Accumulated wealth has nothing but subordinate value, but wealth that is wasted or destroyed has, to the eyes of those who waste it, or destroy it, sovereign value’. We must focus on the dual meaning of the word ‘sovereign’ here as not only representing voluptuosity as the sacred purpose of wealth, but also the sense in which voluptuosity is the act of a sovereign, one who may waste the production of others through their thirst for destruction, their ‘wolfish desire’. A connection between aristocratic militarism and this wolfish desire pervades The Duchess of Malfi. When Castruccio expresses a bourgeois, utilitarian attitude to the idea of warrior nobles (‘It is fitting a soldier arise to be a prince, but not necessary a prince descend to be a captain†¦ He were far better to do it by deputy.’) Ferdinand responds with total disdain for what is ‘necessary’, or indeed ‘better’ by these measured standards, saying: ‘Why should he not as well sleep or eat by a deputy? This might take idle, offensive, and base office from him, whereas the other deprives him of honour.’ The similarities to de Rais continue here: ‘To the eyes of Gilles war is a game’ and ‘neither intelligence nor calculation is noble’. In short, ‘war exceeds judgement’ , both in the sense of utilitarian value judgement and moral juridical judgement. But, despite the clear differences between the aristocratic and the bourgeois attitude to voluption, what we see is not merely an aristocratic wolfish desire coincident with sovereignty, but rather a sovereignty which produces wolfish desire. While Webster expresses optimism at the new bourgeois order and exalts in the just downfall of aristocracy, Land instead sees the case of damned aristocrats as a tragedy of dates: ‘The tragedy of de Rais†¦ was that of living the transition from sumptuary to rational sociality.’ In light of this it makes sense to ask whether it is aristocracy which should be on trial, or sovereignty itself. Webster’s ‘trial’ of Ferdinand, through the presentation of his downfall, effectively presents the case of aristocratic sovereignty on trial in the court of bourgeois sovereignty. Seeming to predict Charles I legal defense at Westminster Hall (‘I would know by what power I am called hither, by what lawful authority?’ ) Ferdinand’s apology of himself consists not in arguing the facts of his crimes those are incontestable but rather the legitimacy of the sovereignty that calls him into question: ‘What I have done, I have done: Ill confess nothing’, and this is for good reason; Ferdinand’s crimes stem entirely from his sovereignty. His bloodlust, like de Rais’, is merely the expression of the purpose of feudal sovereignty vis-a-vis the sovereign value of wealth: voluptuosity. Additionally, in Duchess we see sovereignty only ever mobilized in its capacity to lupinize both the wielder at the victim: sovereignty is not on ly the tool by which Ferdinand enacts his wolfish desire, but the engine of its production. His crimes are therefore, in a sense, not his own, since they are only enacted through him by sovereignty, the same power which, in its bourgeois manifestation, now accuses him. It is for this reason that Land refers to Ferdinand’s counterpart, de Rais, as ‘the pale criminal’, referencing Nietzsche’s Thus Spoke Zarathustra . The pale criminal is driven to murder by an engine of desire beyond his control: ‘his soul wanted blood, not robbery.’ , and thus he stands accused of a crime which exceeds him. Similarly, Webster does not put sovereignty on trial in The Duchess of Malfi, but by exalting in the victory of the bourgeois order over the aristocratic, instead celebrates a new form of sovereignty. It seems Webster hears, but does not appreciate Nietzsche’s warning about the changeability of sovereign ideologies: ‘there have been other ages a nd another evil and good’ Works Cited Agamben, Giorgio, Homo Sacer: Sovereign Power and Bare Life, trans. Daniel Heller-Roazen (California: Stanford University Press, 1998) Burroughs, William, Naked Lunch, (New York: Grove Press, 2002) Carlton, Charles, Charles I: The Personal Monarch, 2nd edn (London: Routledge, 1995) Land, Nick, ‘After the Law’, Fanged Noumena, ed. by Robin Mackay Ray Brassier (Falmouth: Urbanomic, 2018) Webster, John, The Duchess of Malfi, in The Norton Anthology of English Literature, ed. by Stephen Greenblatt, 10th edn, 6 vols (New York: W. W. Norton Company, Inc., 2018), II

The Impact Of Media On Child Development - 1510 Words

Violence has progressively increased in the past decades, at an alarming rate in the United States. The top three leading causes between adolescent and youths are unintentional injury (accidents), homicide and suicide according to the World Health Organization. Media and entertainment play a huge part in child development, as technology has seemed to overpower today’s generation. Nearly, forty percent of the human populations have access to an Internet connection at home via any device type and connection, when in 1995; it was less than one percent. The first billion internet users were reached in 2005, the second in 2010 and the third just recently in 2014 (Manual for measuring ICT.., 2017). The statistic demonstrated how much we as a†¦show more content†¦I’ve noticed that industries such as Victoria secret or Aerie, which are well known underwear companies never expose to show their underwear line on women of average. By that, I mean women who don’t ha ve a thigh gap and are considered by the fashion industry as fat. More and more 12-year-old girls are going on diets because they believe what you weigh determines what your worth. When all you see is a body type that only two percent of the population has, it’s difficult to remember what’s real and what’s reasonable to expect of yourself and everyone else (Cutler). Shame has been defined as a class name for a large family of emotions, ranging from social discomfort and embarrassment characterized by weak intensity and transitory duration to humiliation characterized by powerful intensity and long duration (Ã…slund, C., Starrin, B., Leppert, J., Nilsson, K. W., 2009). Body shaming caused by the media brings many psychological effects on young girls; depression, which can lead to eating disorders such as anorexia and bulimia nervosa, which are caused by viewing or feeling one is fat. When you combine the pressure to be like celebrity role models with the fact that bodies grow and change during puberty, it s not hard to see why some teens develop a negative view of themselves. Many people with eating disorders also can be depressed or anxious, or have other mental health problems such as obsessive-compulsive disorder (OCD) (McCallum, K. 2010). Women more thanShow MoreRelatedMedia’s Influence on Children and Adolescents Essay examples574 Words   |  3 Pagessocial media, the present generation is â€Å"born† in it. By this statement, it is implied that children today are much closer to technology and media than adults are, and so, are more likely to be affected by it. Perhaps, the highest impact on the physical, cognitive, and social-emotional development of children and adolescents is by media due to its ready availability through Smart phones, tablet PCs and other portable devices. 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Comparison of J2Ee and .Net - 2765 Words

INTRODUCTION Technological changes can put a company into turmoil. Multiple requirements need to be taken into consideration when deciding upon new technologies which include usability, functionality, performance and cost. When looking into the decision upon which platform to use within a business, the debate between using .NET and J2EE can be critical. Extensive research must be done to find out if currently used programs will work correctly with either platform or if new programs need to be put in use. .NET is very tightly integrated into Microsoft operating systems, so the decision needs to be made whether to have a Microsoft framework in place. J2EE will work on any operating system, but is more complex and its GUI environment is†¦show more content†¦Other technologies that are included in the J2EE platform include Java Server Pages (JSP) which allows for faster development and an environment that is easily maintained. It allows for the change of the outward appearance or design of a page without having to change the underlying dynamic content. Java Management Extensions (JMX) has multiple uses as it allows for the adaptation of legacy systems along with the implementation of new management and monitoring solutions. JMX provides the resources for the monitoring of devices, applications and service driven networks and defines the J2EE Management Model which has been designed to operate with various protocols and management systems. 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Cambodian Genocide Essay free essay sample

A group known as the Khmer Rouge took control of the country in April 1975. Over the course of four years, many innocent people were killed in the hopes that it would lead towards one large society of peasants. Things like banks, medicine, and religions were outlawed. If you were a person with something of value, you were automatically a target for the Khmer Rouge. With the entire mass death happening, one could see bodies littered on the streets and floating down rivers. People would hang themselves so that they wouldn’t feel the wrath of the Khmer Rouge. Citizens were evacuated from all major cities and sent to work in labor camps similar to those used by the Nazi regime in Germany many years prior. Everything seemed to be working in favor of the Khmer Rouge. In the year 1979, the Vietnamese fin ally drove the Khmer Rouge out of Cambodia. As part of a peace agreement, the Khmer Rouge was granted control over a zone on the border of Thailand known as Pailin. In the early 70’s, there were many civil wars going on. One happening right in Cambodia while another was going on between the Communist North Vietnamese and the U. S. backed South Vietnamese. The Vietnam War soon spread onto Cambodian soil with the country harboring U. S. troops, airbases, barracks, and weapons caches. Cambodia maintained a neutral policy when it came towards the Vietnamese civil war, giving both sides equal support. American bombing and napalming of Viet Cong targets in Cambodia drove many to join a guerilla movement led by a man named Pol Pot. This communist movement, known as the Khmer Rouge, was the result of the people becoming angry with the U. S. forcing Cambodia into their conflict with Vietnam. This movement brought promises of hope and tranquility to Cambodia. Pol Pot’s forces had grown to well over 700,00 men by 1975. Out of all the chaos that was happening, the Khmer Rouge began taking full control of the country. With his movement finally in control, Pol Pot put into motion his plan for an agrarian utopia. Once the genocide started, it seemed like nothing to stop it. Everyone that appeared to be educated was executed. If you had glasses, you were killed. Braces, killed. If you had any type of formal education, you were killed. Citizens who could speak English, religious figures, and anybody opposed to the regime were executed. Everyone that was left was sent to work in Labor Camps. In similar fashion to the Nazis, the Khmer Rouge had people evacuate the cities into the countryside. Once there, you would be forced to work on the Rice fields Day and Night. The only people that were exempt from working were children who were not old enough to understand what was going on. From sunrise until sunset, work was expected without rest. Any sign of pain or weakness meant immediate death. To discourage any kind of revolt from the people, the Khmer Rouge separated everyone into different groups. Men in one group, women in another. Even the children were separated by gender and age as to not give the very young one any hope of seeing their families again. People were ordered out their houses so that the Khmer Rouge could convert them into bases of operation. Houses that weren’t being used as bases were instead being used as make shift orphanages. Besides having labor camps, Pol Pot used many prisons to get rid of many Cambodians. Out of 150 death camps spread across the country, the most famous is Tuol Sleng Prison, or S-21 as it is more commonly referred to. There are only 7 known survivors out of an estimated 14,00 total prisoners. The purpose for the prisons was to question and kill those that were opposed to the Khmer Rouge. Even people from Western and European nationalities were kept as criminals. Before being placed in cells, prisoners were photographed. They would then be tortured until a confession could be made about whatever crime they were charged with. These confessions and photographs were then sent to High-ranking officials in the Khmer Rouge as a confirmation that the â€Å"traitors† were eliminated. Those that were waiting for their time come had to endure many horrible things. Their legs were shackled onto iron bars placed around the room. Permission from the guards was needed to do things like adjust themselves while sleeping or even defecating into buckets that were provided for them. Bathing was merely opening a hose on a room filled with prisoners. Babies that were brought in were killed either by a Machete or by being thrown into walls and trees. Those who died in the S-21 prison were buried in mass graves outside the city. To this day there is no for sure number on how many lives were lost inside the prison walls since there was no clear record keeping done. Towards the end of 1978, Vietnam launched an attack on Cambodia that aimed to end the reign of the Khmer Rouge. In less than 2 weeks Pol pot and his regime fell. What was left of the Khmer Rouge fled into parts of Thailand. The Vietnamese then placed their own make shift government in control until Cambodia was able to bring itself back up from the ruins of Pol Pot’s destruction. For 17 years, Pol Pot maintained a war against the Cambodian government. A struggle for power within the Khmer Rouge forced Pol Pot down from his position as leader. Following his arrest in June 1997, Pol Pot dies of a heart attack before he could be put on trial for his crimes performed as leader of the Khmer Rouge. During the Cambodian genocide, people were forced out of their homes and put into labor camps. As a result thousands of people were tortured and killed. The practices of the Khmer Rouge have led to one of the most disturbing things to happen on this Earth. In the aftermath of what happened, Cambodia laid in ruins. The economy failed since all the engineers, technicians, and planners were killed off. Communist Vietnamese occupation meant that any kind of relief aid from western countries was not likely to be allowed. 10 years later, Vietnam finally pulled out of Cambodia, which gave the country a chance to try and fix its problems. In 1991, 20 years after the Cambodian Genocide had started, Cambodia finally reached a peace agreement and was able to hold its first true democratic elections 2 years later. To this day, many survivors of the whole ordeal are left with much sadness. Most families were broke up, either by the Khmer Rouge or by having been split up once refugees here in America. The survivors who were mere children during that time weren’t able to get back their lost childhood. Because of the large numbers of people that fled the Khmer Rouge into other countries, there are pockets of large Cambodian communities around the world. One such place is here in Long Beach, California. Despite everything that happened, the Cambodian people do their best to educate the world on what happened and do everything possible to bring the light the tragedy that occurred in their homeland.

The story Everyday Use by Alice Walker Analysis Essay Example For Students

The story Everyday Use by Alice Walker Analysis Essay The story Everyday Use, is being told by a mother who describes herself as a big boned woman, with a second grade education. She had always had to do the work of a man to provide for her family. A mother of two girls with different views on the family culture. Dee, a light skinned girl with nice hair and a full figure. Dee has always scorned the way the family lived. She comes home to visit and wants to take back some of the family heritage, such as Grandma Dees quilts. Maggie, a dark skinned, slim and shy girl, who has never been away from home. Maggie has a different love for the family heritage she will continue to carry it on, like quilting. While Dee and Maggie lived in the same house growing up, they have different believes about their heritage. Two women sat in the yard awaiting a visit from the older daughter, Dee, and a man who may are may not be husband. Dee, was very hard on the familys way of life, has gone to college and now seems to be a distant memory. Her mother imagines of being reunited with her daughter on television. She visions the perfect reunion someone would tell her what a fine daughter she has raised. Dee would come out in tears embracing her mother and pinning and orchid on her dress. Maggie, who is not bright and bears scars from a server house fire many years ago still, remains intimidated by her glamorous sibling. We will write a custom essay on The story Everyday Use by Alice Walker Analysis specifically for you for only $16.38 $13.9/page Order now Her mother was astonished; Dee arrive wearing an ankle-length, gold and orange dress, bracelets and gold earrings hanging down to her shoulders. Her hair it stand straight up like hair the wool on a sheepWalker 283. Dee greets her family with a Swahili good morning. Her companion offers a Muslim greeting and tries to show Maggie a ceremonial handshake that she does not understand. Dee mother tried to start a conversation with Dee by calling her name. Dee explain that shes change her name to Wangero Leewanika Kemanjo, because I couldnt bear it any longer, being named after the people who oppress meWalker 283. Wangero mother attempted to explain to her how far back her name go into the family history. Dee had been embarrass of her mothers house and possessions when she was younger the mother believe she was happy when the old house burn down, but now she seem to be happy with the old way of life. With her newfound joy with her cultural heritage, she takes photographs of the house, including her mom, sister, and a wandering cow. Dee, while eating, remembered she wanted to ask her mother if she could have the butter churn top whittled by her Uncle Buddy, do she may use it as a centerpiece for her table. Dee, after getting the churn top, she then ask for the dasher. Now her attention turns to a trunk at the  foot of her mothers bed. After she goes through the trunk, she returns with two quilts. The quilts become symbolic of the storys theme; in a sense, they represent the past of the women in the familyMaster Plots 733. Dee asks if she can have the quilts. Maggie in disbelief that Dee asked for the quilts slammed the kitchen door. The mother offers some other quilts that were in the trunk to her, she refused because the quilts because they were made with a machine. Then she tells Dee that she had promised the quilts to Maggie a wedding present. Dee tells her mother that Maggie would not appreciate the quilts and that she would use them in everyday use. Dees mother says she hope Maggie would use the quilts. The two sisters values concerning the quilt represent the two meaning approaches to art appreciation in our society. Art can be valued for financial and aesthetic reasons, or it can be valued for personal and emotional reasonsJokinen

Karma Essay Example

Karma Essay Example Karma Essay Karma Essay Karma Karma moves in two directions. If we act virtuously, the seed we plant will result in happiness. If we act non-virtuously suffering results, said Saying Mayhap. I believe that Karma does exist and if you act a certain way towards others and yourself it will reflect on whats going to happen to you in the future. I believe that all your actions have an outcome whether they are good or bad. I think that if an individual believes in Karma they think things through more carefully and have more of a responsibility to act respectful towards other people. Karma has had a direct impact in my life. Eve seen this directly affect me in areas of hard work, respect, honesty and friendship. A hard worker is one who is industrious and diligent in carrying out tasks and duties. I believe that my dad is a very hard worker and everything that he has done throughout his life has gotten him to where he is today. My dad is the type of person who doesnt give up and finishes what he starts without hesitation. In this situation, my dads Karma is obvious; he works hard for what he wants, he doesnt expect hinges to be handed to him and in return his hard work has provided a beautiful home, a cabin up north, and a secure life for our family and a future for him and my mom in their retirement. I admire his work ethic and know that everything he has earned is because of his hard work. As I grew up as a kid I was raised to have respect for my peers, authority, and myself. I learned that once you give respect to someone, they give you respect back. When I was in high school there seemed to be more drama than usual. It Just so happened that this group of girls didnt like me. They were always rude, said mean things and didnt think before they spoke and I was often hurt by their remarks. Although I wanted to say things back to them Just so they could hurt like they were hurting me, I remembered the saying, what goes around, comes around and I wanted to be the bigger person and not say anything to them at all and Just let it go. I believed in Karma enough Just to keep my negative words to myself and continue to work at being kind. I knew that one day they would feel the way that they made me feel and my hope was they would learn to respect people the way they should. Being an honest person is always the best thing to do. I was also raised to be honest about things and not lie. If I ever did anything wrong, I was told to admit my wrong doing, apologize, and move on. One day my mom had bought new coasters for our tables in the basement. She was so excited because they matched really well. I had my friend Adrian over and we were messing around and I had fell into the table and the coasters fell onto the cement and broke. I hurried up to get the pieces to horror them in the trash, but then I thought about it and decided that lying wasnt worth getting in trouble for because it would come back ten times worse. When I had told my mom the truth, she wasnt mad that I had broken them and she was proud of me for telling the truth. For a teenager friendship is one of the most important things. You always want someone who is going to be reliable, honest and trustworthy. I thought I had that type AT Eternal out I was proved wrong. One clay something Log napped to me Ana I had to tell one of my best friends about it. When I told her my secret I asked that she didnt tell anyone and of course she agreed and said yes, so I believed her. A few weeks later the secret I had told her came right back to me from other people. I felt betrayed because I had so much trust into this person and she told people about what happened to me. I decided that I couldnt trust her anymore so I wasnt going to be her friend. I believe that Karma affected her because she lost a friend over something she knew she shouldnt have done. Also because now people know that he is not very trustworthy so it will take her a long time to earn anyones trust. I believe that Karma will affect everyone at some point in their lives. Although many people believe that is it the underhanded people or dishonest people that get what they want but I disagree and believe that they will get what they deserve. People who lie and cheat the system will always get caught. People, who treat others badly, will also get treated that way and people who disrespect others will inevitably be disrespected. Nothing is ever free or easy and Karma can either be your friend or your enemy.

Cantonese opera Essay Example for Free

Cantonese opera Essay Most foreign people know what Bejing opera is, but Chinese national Opera has a long history and 275 species of Chinese operas have been saved, there are a wide range of operas were not extended yet, Cantonese opera is very popular in the south of China, many Chinese people prefer Cantonese opera to Beijing Opera. The biggest difference between Beijing Opera and Cantonese Opera is language, the Beijing Opera use Mandarin, the Cantonese Opera use Cantonese. Cantonese opera is local opera in Han Dynasty is formerly known as drama or Guangdong opera from the Southern Opera. Cantonese opera began to appear in Guangdong, Guangxi from AD 1522 to 1566 (Ming Dynasty Jiajing) included singing, read, hit musicians ,soundtrack, stage costumes, The abstract body performing arts. Each Cantonese opera role has its own unique costumes dress. The initial performance’ language is Zhongyuan phonological, also called matshed Mandarin. At the end of the Qing Dynasty, the intellectuals changed the opera language to Guangzhou language in order to facilitate their revolution, also aimed to make Cantonese understand easier. Cantonese opera ranked into national intangible cultural heritage on May 20, 2006. The UNESCO add Cantonese opera in the human intangible cultural heritage list on September 30, 2009. Cantonese opera originated in the Chinese folk songs which called Qi folk songs, the earliest folk songs can be traced back to the â€Å"Book of Songs† from pre-Qin Dynasty, but this is the common origin of all Chinese opera, such as Beijing opera, Cantonese opera, class opera, Shanghai opera, Shaoxing opera, and Huangmei opera. The stage art style is impressionistic. The scenery is simple, the play provides situational by virtual performance program, or write captions on board like â€Å"riverside†, â€Å"alpine† instead of stage background. Performances who in the city called â€Å"GD-HK† learned drama, opera and movies to improved their performance and made theme reflect contemporary life. Later, people Change falsetto into true voice in Cantonese opera. The men sing like relatively stable, low; women sing like very delicate and mellow. As some Cantonese opera are very favorite in new media, these famous Cantonese opera has recomposed in movies, TV series, dramas, and music. For example, â€Å"Princess Chang Ping† Purple Hairpin â€Å"† Peony Pavilion â€Å",† Gemini worship the Moon, â€Å"† The Reincarnation of Hongmei mind â€Å"† Butterfly and Red Pear â€Å"Hanada Baxi Xiangluo Otsuka â€Å"Red Cherry broken heart† â€Å"A Dry White Begonia Red,† â€Å"A Dream of Red Mansions† the Sanxiao marriage â€Å"† White Rabbit â€Å"Guizhi complain† Dou E Yuan â€Å"(also known as† June Feishuang â€Å"or† June Snow â€Å"), also included the first national intangible cultural heritage â€Å"Butterfly Lovers†. Cantonese opera. (2017, Jan 10).

Medical Research Essay Example | Topics and Well Written Essays - 750 words

Medical Research - Essay Example They do not include seemingly important information such as the brand of vitamins the study subjects were taking, what type and severity of diabetes the mothers of the infants had, and the like. Other than that, it appears that all results were reported. The information is aged, so there is a good chance this study acted to plant a seed in getting women to take nutritional supplements, especially if they had been diagnosed as being diabetic and was pregnant. According to the study, the results concluded that mothers with diabetes had an increased risk of having children with birth defects. This occurred only with those mothers who had failed to take multivitamins while they were pregnant. Those mothers who had diabetes and took multivitamins while they were pregnant did not show an increase for the risk of birth defects. This leads to the conclusion that the use of multivitamins during pregnancy may reduce the chances that a mother with diabetes will give birth to a child with birth defects (Correa, 2003). The conclusion, which is listed as the last sentence in the paragraph above, is appropriate to the results. Furthermore, the conclusion that was reached was supported by the data that was presented in the tables that came along with the research study. A discussion of implications is included near the results section of the study and is larger than the results section itself. The study does not discuss future research, but does refer a lot back to prior research that has been conducted on the topic in past research studies of a similar type (Correa, 2003). There is one point that appears in Table 5 that the authors fail to mention, but that is interesting and worthy of noting. Women without diabetes who took multivitamins during pregnancy had a 120/424 chance of giving birth to a child with birth defects. This is particularly noteworthy since the subjects for the study were selected on the basis of having birth defects, but the control group did not have diabetes while the rest of the mothers did (Correa, 2003). LIMITATIONS The authors do discuss limitations of the trial in the discussion section. They claim that the information regarding the status of diabetes and the taking of multivitamins were taken from the mother's words instead of produced in the study. Therefore, it could not be verified or detailed. This means that, in the study, they could not distinguish between type 1, type 2, and gestational diabetes or see if that affected the study outcomes in any way (Correa, 2003). The authors did strongly attempt to give a justification for these limitations. Although limitations may seem purely negative in nature, that is not necessarily the case. They can give great ideas for those who plan on conducting

Management Essay Example | Topics and Well Written Essays - 1000 words - 3

Management - Essay Example Internal forces of business environment include: strategy, employees and its own culture. External forces of business environment include government, climate, political and economic conditions. Business environment is of utmost importance to an organization and a manger has to work while monitoring the external and internal sources of business environment and either change or continue its operations in accordance to the changes in the business environment to remain successful and increase profitability of the organization. If managers are able to keep a watch on its business environment, they can benefit from opportunities available in the environment, they can counter the threats and weaknesses that are available in the internal and the external business environment and further enhance the strength of the business. For example: Managers need to continuously monitor the changes in the demographics of the country in which it is operating in so it can adjust its marketing and human res ource activities accordingly and benefit from opportunities. ... People may have a desire to purchase a good or service, but their desire does not create a market. A market is created with a customer can be qualified as able to make a purchasing transaction. Customers are only qualified to make a purchase if they have an existing need that needs to be satisfied, have the ability to make the purchasing transaction, have monetary resources to conduct the transaction and have the power to complete the transaction. Contemporary society consists of connections between human beings; market is a network that creates such connections by connecting buyers and sellers. When humans of the contemporary society interact with each other, they achieve wellbeing and the conditions of their life increases. Markets provide individuals with goods and services to satisfy their needs which help in improving the conditions of individuals and leading to well being of the society. Works Cited Weimer, Arthur M. Business Administration: An Introductory Management Approach. Homewood, Ill: R.D. Irwin, 1966. Print. Paper 2 One of the major elements in the marketing mix is the place of distribution of product. Distribution is regarded as the procedure through which a good or service is made available for the consumers to consume by a manufacturer or business making that product or service (Longenecker 200). The activity of distribution can be conducted through direct and indirect methods. This form of transfer of products from the manufacturer to the consumer is conducted through one of the options of channels available to the producer. Channels are referred to as organizations that are dependant on other organizations and all these organizations combine

The U.S. Automobile Industry Essay -- Economy, Recession

The United States recession (which lead to a world recession), began in 1997 and significantly impacted the United States automobile industry during the recession period. The United States automobile industry is still reeling from the effects of the recession throughout the period of economic recovery that continues today. According to Chu and Su, â€Å"In this credit-driven recession, one of the hardest hit sectors was the automotive industry, along with the housing and financial markets. Chrysler and General Motors were pushed into bankruptcy; and 276,000 jobs in the automobile and parts industry were destroyed, a whopping 36 percent of the total employment in the sector†. This paper will focus on the future of the U.S. Automobile industry as the United States recovers from the worst recession we have experienced in the past 75 years. I will provide information on the following topics pertaining to the U.S. automobile industry: 1. Externalities that may shift the supply and demand curve over the next five years. 2. Factors creating value in the industry and factors that will most likely input demand in the future. 3. Cost and supply analysis. 4. Industry trends and factors changing the industry. 5. Potential of supply and demand curve movement over the next 5 years. 6. Market Structure. 7. Porter Analysis on the industry. 8. General Motors strategic considerations using the game theory concept. Market Externalities To properly illustrate externalities that may shift the supply and demand curve in the U.S. auto market over the next five years, it is necessary to look at the recent events having affected the U.S. auto industry during the recession and the strides U.S. auto makers have made to recover from near devast... ... If U.S. auto manufacturing takes a down-turn, the U.S. economy will be negatively impacted and the demand for automobiles in the U.S will suffer. If GM or other U.S. auto manufacturers fail, there will be greater opportunity for new entrants into the U.S. automotive sales industry. For these reasons, all manufacturers including GM that sell autos in the U.S. should continue to use a cooperative game theory strategy to ensure the industry recovers. GM should continue to use its technological advantages to create innovative automobiles, but do so cautiously. GM should follow the direction of today’s environmentally conscious consumers who want less expensive, economical automobiles. GM should primarily utilize a cooperative game-theory approach in its sales and marketing strategies in order to stay in sync with the current automotive industry needs.

Campaign Name and Type: Pop Boutique, TV advert, newspaper, bill boards Planned Launch Date: June 2013 Essay

Primary Purpose or Objective What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective. Pop Boutique is a business which is based in Liverpool, Manchester, Leeds and London. This company is looking to expand their business nationally and wants a full scale marketing campaign to support its strategy. The company also has many smart objectives to achieve, e.g. they are looking for awareness of the brand, growth and sales to make more profit. However these objectives have to be SMART (specific, measurable, achievable, realistic and time scale) in order to be successful and to see whether the company is developing or not. Pop Boutique has  £500,000 to spend for marketing campaign to support its strategy for up to 8 weeks. Pop Boutique wants to grow their business nationally by the end of 2013. The company wants to raise brand awareness in the UK by 2013. Because of having these objectives the main outcome which I am intended to achieve is to decide the appropriate method of advertising for the pop boutique company. I can do this by using TV advert, newspapers, bill boards, radio etc. it is extremely important for me to ensure that I stay in budget and produce these campaigns for pop boutiques. The company aim is to increase the sales by 25%. I can make the appropriate camping by using the right type of media to make people aware of my product, as this can help to achieve the company’s aim. Intended Results List any other desired outcomes of the campaign.2 Increase awareness When working in business environment it is important for Pop boutique to be able to stay ahead they need to increase the brand awareness. Because of this campaign the business would also increase their awareness in the public. Their aim is to grab their consumer’s attention about their business and the unique product. This outcome will help them to build public relation, because of advertising different ways they can increase the awareness of their products, which can help them to increase the sales. 2 Increase sales The Pop boutique business is also looking to increase their sales so they could make more profit. They are looking for this outcome because they are aiming to expand the business nationally and this is only possible, if they can increase their sales and make more profit. 3 Increase market share The main outcome is to increase the market share. This can be achieved through repetition and awareness, which makes positive, signs for the public, therefore people more likely to use Pop Boutique’s products. The company can increase market shares as having more customers in the business. 4 Increase profit Through advertisement and campaign, the Pop boutique well get well known in the public, because of this more people will going to shop from there, and also will going to recommend Pop boutique to friend and family , because of this more people will going to shop with them and they will going to make more profit. 5 Reputation of customers The Pop Boutique is aiming to ensure that their customers’ repeat their business and want their customers to buy their products regularly as well as recommend other about Pop Boutique’s unique products. Target Audience Identify the target market through segmentation. A market segment may be related to gender, age, hobbies, house type, occupation etc. Pop Boutique is an expensive organisation and their main target audience are people who have some disposable income because they have expensive prices for their product. People who like vintage clothes and wants to look like celebrities would be Pop Boutique’s customers. Target audience would be age 16 to 40 these includes teenagers because young people prefer to wear expensive, unique and fashionable clothes and also pop boutique has good brand loyalty, that’s why customers prefer to buy clothes from there. Furthermore many celebrities also like to wear vintage, funky and colourful clothes it is also beneficial to target celebrities because they can afford products easily. Specific Tactics What are the specific marketing activities – tactics † for the campaign? How will you execute each tactic? Specific Tactic How will you execute each tactic? Attention: The way I will go to take consumers attentions is by using billboards, magazine to grab the attention of the consumers. In my point of view it is extremely essential that using some graphics and pictures while communicating through publisher media, because it is best idea as people can see how the vintage design looks like. I am going to advertise it by using different method because of this I will grab people attention. To grab the attention I will also going to use the company’s logo and make sure the ads match to the colour of the company which is mostly likely orange. It would also be beneficial to use some graphics and pictures to represent what the company is trying to tell you and to reflect the image of the website, so people find it interesting to visit the stores and website and make sure they fancy product. 2 Interest: I think direct mail is the best media to get people’s attention. Through direct mail I can easily send pictures of new and designer products and special offers to make interesting for people to buy. I am going to use some special offers on clothes and use some good competitor prices to make interesting for people. This tactic is also achievable because of informing people about the different and new designer and seasonal clothes which company have. 3 Aspiration: I will increase the desire for my clothing by advertising on different websites like Facebook, twitter etc. This is extremely essential for the business because more teenagers and other people use these socialising sites in order to interact to people. Because of using these sides which are free of cost can help the Pop boutique to sell the product. I will be using these sites because I can put the pictures of new clothes up, and can get feedback from customers to see what they like and dislike. This can be achievable because it’s really easy to do. 4 Desire: Pop Boutique is very unique business so I believe using radio method is good because you can explain more details about the company within 30 seconds. This tactic is achievable by giving more details about the company and about the products. Pop Boutique is vibrant, funky and colourful with more than a suggestion of retro. Their products are unique, new fashioned and almost liked by celebrities. 5 Action: To achieve this tactic I will provide contact details through all media that I am going to use. I will provide web address through billboards, direct mail, radio, magazine, TV and newspaper. I will also let people know where to find us so people can visit to the shop.. By providing contact details customers can buy the product easily. E.g. whether to buy online or in the shop. However the company has shops in many different cities but those who can’t visit to the shop, can go on the website and buy anything they like and can be delivered to your door. The website address is: http://www.pop-boutique.com/ Required Materials/Components What materials will you require to execute the campaign? (i.e. printed materials, email designs, copywriting or design work.) Required Materials Estimated Cost Broachers cost A4 sheet folded and printed as 4 A5 pages. 20,000 broachers will be printed. And will be given to retail shops. I will be doing 20,000 copies of a4 sheet folded and printed as 4 a5 pages. And design cost  £160. 5000 copies cost  £0.10 = 20,000 copies cost  £0.40 x 20,000 + £160 =  £8,160 In a guardian Newspaper Front page  ¼ page 22cm * 5 columns For one day is  £5,573 x 7 Days =  £39,011 Billboards advertising on near round about and traffic lights. A Standard Billboard is 10 feet by 20 feet and is known as a 48 sheet. This type of Billboard starts from around  £165 per week (Minimum 2 Week booking) http://www.paintedpostermedia.co.uk/site/ I want to use bill boards advertising for two weeks near round about and traffic lights. They have 4 different stores all around the UK. And in each area there will be bill boards. When bill boards cost  £165 for one week. I will be suing bill board for 2 weeks. So  £165 x 2 x100=  £33,000 Radio London airtime Business Special 6 x 30† Commercials Per Day 6 x 30† Commercials per Day  £499.00 x 18 Days=  £8,982 30 sec TV Advertisement on ITV during Soaps 19:30 (3) times a day for seven days.  £18274 x 3 =  £54822 for 7 days :  £383,754 Direct mail Once every week Costs 1p per mail x 200,000=  £2000 x 6=  £12,000 TOTAL COST:  £8,160+ £39,011+ £33,000+ £383,754+ £12,000=  £484,907 NOTE: The references and the research for the quotations are attached behind the assignment. Key Messaging What are the key points you want to communicate in this campaign? Pop Boutique is very exotic, funky and colourful company who design retro clothes. 2 The company uses recycle fabrics to make products. One of the most unique points is that company is trusted and liked by many celebrities. 4 Pop Boutique’s clothes are more fashioned, comfort and made by high quality fabrics. 5 Value for money. What is the desired buyer response? How do you want the buyer to feel when he/she sees this campaign? The purpose of this campaign is to attract customers, make buyers aware of the website and persuade them to visit the website and check some other products out. The company wants their customers to feel free and chose the product which they prefer from Pop Boutique online selection. So the purpose of the campaign bill boards, TV ads is to let people know what they are missing, the business also wants to open nationally to let people visit to stores near their home. By this campaign I want buyer to recommend to others about Pop Boutique and pass the message through other people so because of this business can get well known. One of the main desire respond I am looking forward from viewers to purchase products from Pop Boutique so the company could increase their sales, this can help them to gain more profit. If Pop Boutique increase the profit than this will help the company to open more stores in the UK. Offer/Call to Action What do you want the prospect to do after seeing your campaign? Want customers to visit the website regularly Raise awareness for the products. Want customers to let their family and friends knows about the experience they will have after visiting to website Follow us on twitter and Facebook I want the consumers to do repeat shopping from the stores and become regular consumers and I also want them to let other knows about the Pop boutique product. As well as stores I want consumers to keep shopping from the website. Timing What is the chronology and timing of the required action steps and dates for completion? Campaign Budget Look at costs for the determined tactics. Set your budget, and remember to calculate it to the appropriate percentage of your overall marketing budget. You’re Budget for this Campaign: Percentage of Overall Marketing Budget: % Justification of Selection Consider the tactics that you have chosen. For each, please consider the: 1. Selection of content: communication of promotional message, e.g. features, performance, benefits, quality, reliability 2. Developing a promotion plan: choosing promotion mix; timing; frequency; cost; using promotion plan; media mix; use of internet The Pop boutique is retail organisation and they are aiming to expand the business nationally therefore I have to set the image and contest of the campaign in the way that can help to pass the message to the audience through campaign. First of all the main objectives of the business and campaign is to tell consumers know that Pop Boutique is a unique company who produces vibrant, funky, colourful and retro products. The message we are going to pass on is that products are so comfort, recycle fabrics has been used. We want you to try our products because these are well designed and fashioned and are liked by many celebrities. We are targeting people the age from 16 to 40 years old, because mostly the funky and colourful clothes are used by teenagers and women’s. Our audiences are both male and female but mostly females because the company has wide range of selection available for women’s. To be able to persuade customers to buy our product I am using 6 different types of media for this campaign. This is to make awareness of the brand all around the UK. The main purpose of using different type of media is that people have different interests and I don’t think only one particular media would catch consumers attention and can help us to achieve the company’s aim. Therefore choosing a variety of media would reach to the specific audience where they want to increase the awareness. The main objective of campaign is to attract more customers. Therefore our message is going to be short and we will use graphics, pictures and some colour to make it look attractive and eye catching so because of this people feel interested while looking or watching the ads campaign. The message we are going to put cross is that Pop Boutique provides unique and funky products. Therefore we are also going to inform about the summer collection, some special offers and discount on some of the products. In the publish media e.g. newspaper, TV, direct mail etc. we will put some pictures of seasonal products and prices to show people how much is going to costs. On the billboard we will only be working on where and how to contact Pop Boutique. We are also going to provide our Web address on the publish media, such as on newspaper, magazine and billboards so because of this people can find us easily. The Guardian Newspaper is a national paper therefore I think it would be the best idea to promote the campaign there. The main purpose of choosing this particular newspaper is that it is expensive and only those people read it, which have enough income to spend on their essential expenditure. In my point of view the readers of this newspaper can afford Pop Boutique products and more likely to buy it. I decided to advertise once every week for 6 weeks. But in the last week I will be advertising twice in week. The campaign could run for the longer period. I think Sunday is the best day to advertise because the majority of people have a holiday and they sit at home and read the newspaper during their tea time or when they have breakfast. I believe this is a good ways of sending the message cross. However I am also considering to advertise in different days as well, for example for the following ad comes on Saturday paper, the week after will be on Thursday paper to make sure people gets our message that we are trying to send to people. We are going to attract customers’ attention by providing some special offers. For example if you spend  £50 gets 20% off on your next shopping. We will provide a promotional code on the newspaper for customers to get some discount for online shopping while entering the promotional code on the website. We are expecting 20000 items should be sold by the respond of newspaper ads and this will possibly make at least  £300,000 sales on this promotional method. I also have chosen Radio London advertising method to make awareness of the brand and company itself in order to get well known by the consumers. I think this was the best idea because London is a Capital and tourist attraction city and this is good method to inform people about Pop Boutique so they can shop from this organisation. The radio campaign will run for 3 weeks and six times a day in order to ensure that people listen to our message. The reason of choosing a radio ad to play for 30 seconds 6 times a day because people have a busy life and they would definitely come cross the advert once in these 6 times. The time I chose is 7 o’clock in the morning, 12:30pm, half 2pm, 5:30pm and 7:30 in the evening. I have chosen these times because the research says these are the times when most audience will likely listen to the radio. The message we will send through radio is; one of the best and recognisable business who produces funky, stylish and comfy dresses for celebrities e.g. models, and also for teenager and women who belongs from high class families. Pop boutique is providing the best deals on new vintage clothes, you can also visit the website to find out more information; www.popboutique.co.uk. This business is aiming to open more stores soon all around in the UK to make life easier for you to visit to the shop. The company is expecting at least 20000 customers to visit the website and buy things and make recommendations, so Pop Boutique become one of the best and well-known vintage cloths provider. When making a campaign and aiming to interact customers billboards are one of the best ideas to use, because billboard will be read by many people across the country. I have decided to advertise on the billboard for the full 2 weeks in all of 4 cities of the UK where Pop boutique have stores in order to attain people’s attention. Billboards will have some graphics, pictures, company’ logo and web address to explain what is company targeting for, and where can you find the stores and contact detail etc. All together 100 billboards going to be used in the UK, mostly are going to be on the roads on traffic lights and motorways near the roundabouts. I also believe that direct mail and brooches is another good way to promote the business and increase customers as well as. The direct mail will be send to many of our existing customers to inform them about the new and latest product. Therefore we are also looking to promote products in a new market. We are going to send email to families to inform that we have some special offers on vintage clothes. The direct mail would be sent out once every week, giving the message of new summer collecti on and providing direct web address to visit to the website. There would be a promotional code to get some 5% discount on when they spend over  £50. I also believe that direct mail is very less read by the people but our main subject is going to be 20% off on most of the products and get 5% discount on top of it, to make people to read the direct mail. And broachers will be given to the retails hops so when people come to buy the clothes they can take the broachers and visit the stores and buy the clothes. It is A4 with 5 sided, with some graphics and other images on it. I have also decided to do an ad campaign on ITV. This is going to be a very expensive method of advertising but the company has to take this risk in order to be well-known in the UK, so they could expand the business nationally. I have chosen ITV channel because I believe more people watch soaps on ITV. So because of the TV ad we are going to inform about the special offers, new collection, and inform them about the promotional code to visit online to get some discount on ou r most of products. Our main objective is to make customers to visit the store or the website and buy Pop Boutique’s products, so company could make some profit, which would be helpful in future when opening more stores in the UK. The reason of selecting this method is to achieve the objective, by informing about the new and summer collection, different offers and making awareness of the business as well as brand in the UK, also increasing customers and market shares. If the company achieve these objectives then it would be really essential because they will be able to expand the business nationally. Furthermore the scheme of promotional code will help the company to find out which sorts of advertising method customers used in order to visit the website. When consumers place orders through website they will ask to fill some detail.Customers have to tell us how have they been recommended to visit our website and the promotional code will be collected automatically by the data base, to see which method of advertising has been used more by customers, and which method of advertising as helped more in order to achieve the aim of the Pop boutique business. This is extremely beneficial for the company as this can help the company to select the best type of media for advertising in the future.

J. D. Salinger Essay - 2481 Words

J. D. Salinger J. D. Salinger The worth of a book is to be measured by what you can carry away from it. -James Bryce* In 1945, a novel was published that would forever change the way society views itself. The book, entitled The Catcher in the Rye, would propel a man named Jerome David Salinger to fame as one of the most famous authors of the twentieth century. This same man, not ten years after the publication and while still in the peak of his career, would depart from this society- the one that he so greatly changed leaving nothing but his literature to be his lasting voice. However one may view this mysterious life of J. D. Salinger, there is but one thing for certain: J. D. Salinger has provided the reader with a†¦show more content†¦After receiving an English degree at Columbia, Salinger worked briefly as an entertainer on the Swedish Liner MS Kungsholm in the Caribbean in 1941. In 1942 Salinger enlisted in the United States Army and fought in World War II, where he eventually be came a staff sergeant earning five battle stars. The time spent overseas played a major role in what would ultimately be the basis of most of Salingers short stories. World War II is also where Salinger met one of his major literary influences, Ernest Hemingway. Although Salingers style stems from Hemingway, their first encounter was not one that sat well on Salingerss mind. The story goes that while Hemingway was serving as an author-correspondent, he visited Salingers regiment and that Salinger became disgusted when Hemingway shot the head off a chicken to demonstrate the merits of a German Lager (French 25). The incident so affected Salinger that he incorporates it into his short story, For Esme: with Love and Squalor, with a corporal named Clay shooting the head off a cat and constantly dwelling upon the senseless act. The relationship between Hemingway and Salinger would last until Hemingways death in 1961. Despite having a personal relationship with Hemingway, according to Har old Bloom, †¦[Salingers work actually] derives from F. Scott Fitzgerald (qtd. in Salinger SSC 2: 318). Such a conclusion can be drawn for a number of reasons. First, Salingers narrativeShow MoreRelatedCatcher in the Rye by J. D. Salinger1159 Words   |  5 Pages Catcher in the Rye is one of the most famous books in American literature. Written by J. D. Salinger, it captures the epitome of adolescence through Salinger’s infamous anti-hero, Holden Caulfield. Holden Caulfield learns about himself and his negative tendencies, and realizes that if he does not do something to change his perspective, he may end up like his acquaintance James Castle whom he met at Elkton Hills. Holden tries to find help to mend his outlook on life through Mr. Antolini so he doesRead MoreThe Catcher in the Rye by J. D. Salinger2004 Words   |  9 PagesThe Catcher in the Rye is a popular novel written by J.D. Salinger. Published in 1951, the book was originally written for adults, but it is now remembered and adored by people from all parts of the world and people from all walks of life – especially by teenagers – a likely effect that was only inevitable considering the center stage of the narrator the great crumby flake Holden Caulfield, to us e his style of speaking, who accurately portrayed teenage angst and loneliness in a style that many youngstersRead MoreThe Contemporary Age Of A Novel Written By J. D. Salinger1177 Words   |  5 PagesContemporary age has been characterized by wars or the threat of war. This left the American civilians feeling scared. This fear and the life of the American civilian during the Contemporary Age were captured in a novel written by J. D. Salinger. Jerome David Salinger, prompted mainly by his desire to become wealthy, wrote a novel that would cause mass controversy and eventually lead American authors into a new style of writing. The United States changed dramatically during the Contemporary AgeRead MoreEssay on Suicide in A Perfect Day for Bananafish by J. D. Salinger2073 Words   |  9 Pagesdescribed as a lost spirit who sees himself as being fundamentally different from his social environment following his wartime experience; he leaves the war â€Å"seeing-more† and as a result, awakens to find that he has lost touch with the material world. Salinger uses the story’s dialog as the medium for conveying Seymour’s struggle; he establishes the shallow nature of the environment Seymour is exposed to using the dialog between Muriel and her Mother while simultaneously giving clues about Seymour’s characterRead MoreThe Catcher In The Rye by J. D. Salinger and Looking For Alaska by John Green1729 Words   |  7 PagesThe Catcher In The Rye and Looking For Alaska, two American novels about young adulthood, provide an insight on the commonalities and differences between these two gene rations and their unique American experiences. The two novels written by J.D. Salinger and John Green, respectively, were written fifty-four years apart, but their similarities are nonpareil. In fact, Green cites The Catcher In The Rye as an inspiration for his novel. The Catcher In The Rye and Looking For Alaska display similaritiesRead MoreThe Catcher Of The Rye, By J. D. Salinger1699 Words   |  7 Pagessuccess and fulfillment are evident in literature and theatre pieces that were written centuries ago, and continue into novels written in the present. The play Macbeth, written by William Shakespeare, and the novel The Catcher in the Rye, written by J. D. Salinger follow the lives of two protagonists’ as they are each individually shaped by society’s idea of prosperity. The protagonists of both the novel and the play, Holden and Macbeth, exhibit similar qualities that allow them to attempt to achieve ultimateRead MoreThe Catcher in the Rye by J. D. Salinger602 Word s   |  2 PagesAdolescents have to face challenges because they are still developing, yet at times are treated as fully developed human beings. J. D. Salinger explores the thoughts of an adolescent in his book, The Catcher in the Rye, showing Holden Caulfield’s perspective of the world. Holden Caulfield shows symptoms of mental illness because he is constantly depressed by everything, beyond what a normal adolescent should be feeling. Holden shows signs of depression because he is, shockingly, depressed. He cannotRead MoreThe Perks Of Being A Wallflower By J. D. Salinger703 Words   |  3 Pagesvery important parts of literature that have touched the life of many, both young and old. The authors, Stephen Chbosky author of The Perks Of Being A Wallflower and J. D. Salinger author of The Catcher in The Rye are both very well known writers. The Catcher In The Rye By J. D Salinger The Catcher in the Rye written by J. D. Salinger is a book written in 1951. IT is considered to be one of the greatest books, it has also become very controversial all throughout the world. We begin the book NarratedRead MoreThe Catcher in the Rye, by J. D. Salinger1187 Words   |  5 Pagesthe famous novel â€Å"The Catcher in the Rye,† written by J.D. Salinger. The novel follows Holden while he goes on a â€Å"weekend adventure.† There are only 3 days of school left until everyone at Pencey Prep, the private school in which Holden attends, can go home for Christmas break. Holden, due to his lack of effort, has been told that he will not be attending Pencey Prep anymore. He was failing four of his five classes that semester (Salinger). The only reason he was not failing the fifth course was becauseRead MoreTheme Of Success And Fulfillment By J. D. Salinger1790 Words   |  8 Pagessuccess and fulfillment are evident in literature and theater pieces that were written centuries ago continuing into novels written in the present. The play Macbeth, written by William Shakespeare, and the novel The Catcher in the Rye, written by J. D. Salinger follow the lives of two protagonists’ as they are each individually shaped by society’s idea of prosperity. The protagonists’ of both the novel and the play, Holden and Macbeth, exhibit similar qualities that allow them to attempt to achieve ultimate